WELLNESS IS SIMPLE
THE RESEARCH
A selection of slides from the research portion of the project, detailing the industry and consumer insights that later informed creative concepts and outcomes.
Title Page
Introduction
Initial Research
Initial Research
Initial Research
Case Study: Virgin Active (2024)
Case Study: Virgin Active (2024)
Drivers
Drivers
Drivers
Drivers
Primary Research Study
Primary Research Study
Primary Research Study
Primary Research Study
Problem and Opportunity
Consumer Profile
The Brand
Case Study: Simple (2019)