WELLNESS IS SIMPLE
A final year self-devised project.
My final year self-devised project is an exploration of the impact toxic wellness content on social media has on women in their early 20s. Through several months of extensive research, I found that young women are tiring of the standards set by the wellness industry and are instead seeking out relatable content that embraces everyday imperfections.
I chose to focus my creative outcomes on the skincare brand Simple, creating a promotional film and accompanying campaign plan which highlights the toxicity of today’s wellness and beauty standards. The overarching aim was to provide comforting, relatable content that uplifts and inspires young women, combatting the potentially harmful content on their social media feeds.
Please note: as this project is self-devised any content shown is not officially affiliated with the brand Simple.
