DAWSON DENIM
2023
In response to a live client brief requesting a campaign to celebrate Dawson Denim’s new product range, we devised and pitched the high-end editorial photo-story ‘Dawson Denim: The Old and Good’.
The editorial was inspired by mid-century furniture, with the quality and craftsmanship of the denim being reflected in a unique range of vintage furnishings.
We were privileged in being able to shoot in the shop floor and basement of Nottingham’s Danish Homestore, which provided a wealth of one-of-a-kind pieces to be incorporated into the editorial.
The pitch and editorial campaign received highly positive feedback from the client, with Scott Ogden of Dawson Denim stating that he was ‘blown away’ by the outcomes presented.
Created in collaboration with Maddie Hammond.
Model: Sean Wilkinson.