DOT TO DOT FESTIVAL
2025
A university live client brief consisting of creating promotional materials for the Nottingham and Bristol based festival Dot to Dot, with the aim of increasing ticket sales in 18–25-year-old students.
We approached this brief by considering cost-effective, easy to implement strategies that complement the festival’s existing branding. This included the exclusive student bar crawl ‘Stage to Stage’, which focuses on community and discovering new music, as well as general branded materials for venues in order to increase the festival’s visibility.
We pitched our ideas at the DHP offices in Nottingham and were chosen as the winning team based on our easily implementable ideas, understanding of the brand, and excellent mock-ups.
My roles within this project included graphic design, research, ideation, and designing the final pitch deck.
Created in collaboration with Esme Bridgen and Darcey Fellows.
Food packaging designs by Esme Bridgen.
Woov app x Stage to Stage mock-ups by Darcey Fellows.
The following assets were provided by Dot to Dot: the Dot to Dot logo, all backgrounds used in promotional materials, and the Estrella Galicia ‘please drink responsibly’ logo. The ‘Stage to Stage’ logo was designed by myself using visual elements from the Dot to Dot logo.